About us

Royal Sport Accessories is a French importer and distributer for long term partnerships.

Royal Accessoires Sport Group revolves around 3 companies: Royal Moto France, Royal Vélo France and Royal Outdoor. The purpose of the company, in France and abroad is to buy, distribute and sell sports vehicles, equipment and clothing.

Strategic positioning of premium brands distributed through the most widespread multi-network channels in France: Royal Moto France : 1,200 points of sale and the specialised network Uvson; Royal Vélo France: 1,380 points of sale ; Royal Outdoor: 270 points of sale.

A group with a turnover of more than €40M.

A 40-year success story

• Founded in 1971, Royal Moto France imports and distributes the famous Austrian brand of motocross bikes KTM.
• Extension of the premium brand portfolio: Sidi (1983), Scott USA (1984), Fox (1985).
• Launch of own brands: Techno (helmet), Roxy (motocross clothing), Mac Adam (road and urban motorcycle clothing).
• In 1988, purchase of Uvson (mail order specialist) and development of a retail shop concept specialised in motorbike equipment and accessories, which become the first French network in its field in 1991 with 82 points of sale.
• In 1992, creation of Royal Vélo France, an adaptation of the business model of Royal Moto France to the bicycle market.
• In 2001, purchase of the company PXP, specialised in the distribution of technical parts for motorised equipment.
• In 2004, creation of the company Royal Outdoor who is focused on the sportswear market with its distribution brand, Fox.
• Continuation of the development of own brands with the brand Code: Road, urban and motocross products at attractive entry-level prices.
• In 2010, the group is purchased by its current President, Alain Bourdoncle, and changed its name to Royal Accessoires Sport. Royal Moto France signs an exclusive distribution agreement on the French territory of the revolutionary Quadro technology concept and its first products: 3 wheeled scooters Quadro 3D and 4 wheeled scooters Quadro 4D!

We constantly adapt and improve our business model to remain successful and ensure our growth. Our 40-year-experience gives us the best skills on the markets of bikes and motorbikes and on the multi-channels distribution activity.

click here to find out more